What does THURSDAY 1 PM | AYU smell like?

THURSDAY 1 PM | AYU by Setchu is a fragrance with dominant Marine, Animalic, Aquatic accords.

When is the best time to wear THURSDAY 1 PM | AYU?

Based on community votes, THURSDAY 1 PM | AYU is best suited for spring and summer, and works best as a daytime fragrance.

Who created THURSDAY 1 PM | AYU?

THURSDAY 1 PM | AYU was created by Julie Massé for Setchu in 2025.

How is THURSDAY 1 PM | AYU rated?

THURSDAY 1 PM | AYU has a community rating of 4.5 out of 5 based on 4 votes.

Notes

Accords

Perfumer

Setchu2025

THURSDAY 1 PM | AYU

Name: THURSDAY 1 PM | AYU
Brand: Setchu
Rating: 4.5 (4 reviews)

feminine

Created by Julie Massé

4.504 votes

THURSDAY 1 PM | AYU by Setchu is a fragrance for women and men. This is a new fragrance. THURSDAY 1 PM | AYU was launched in 2025. The nose behind this fragrance is Julie Massé. Ayu: A freshwater fish that lives in clear, cold rivers. It feeds exclusively on a specific type of algae that grows only in pristine waters, giving it a delicate, almost fruity flavor, reminiscent of melon. Fished during the warmer months, it is a symbol of summer and holds a special meaning for me, a fisherman at heart. It reminds me of being immersed in nature, in a time that isn’t about waiting, but about presence.

THURSDAY 1 PM | AYU

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