A New Bond

A New Bond by Jorum Studio is a Oriental Woody fragrance for women and men. This is a new fragrance. A New Bond was launched in 2026. The nose behind this fragrance is Euan McCall. A New Bond by Jorum Studio is a fragrance by perfumer Euan McCall that reflects the brand’s connection between Edinburgh and London, taking its name in part from London’s New Bond Street and the symbolic image of a classic Mackintosh coat. The composition centers on warm resins and balsams, blending saffron, frankincense, cistus, benzoin, labdanum and oud with orange flower absolute, vanilla and tonka bean absolutes for a dense, ambery profile that combines aromatic, smoky and sweet facets.

A New Bond

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