Question 1

What's the difference between The Now and Blackberry & Bay?

Accepted Answer

The Now is a feminine fragrance (marketed to women, though wearable by all) from Sarah Horowitz Parfums (undated) dominated by Musky accords. Blackberry & Bay is a feminine fragrance (marketed to women, though wearable by all) from Jo Malone London (2012) leaning on Fruity accords. They share 2 accords: Fruity, Sweet.

Question 2

Which is better, The Now or Blackberry & Bay?

Accepted Answer

By community rating, The Now scores 4.43/5 vs Blackberry & Bay at 4.10/5. The "better" choice depends on what you value — longevity, projection, season fit, or signature character.

Question 3

Do The Now and Blackberry & Bay smell similar?

Accepted Answer

They share a small fraction of their ingredients — expect noticeably different experiences.

Question 4

Which lasts longer, The Now or Blackberry & Bay?

Accepted Answer

Longevity varies by skin chemistry, concentration, and application method.

Question 5

Which season suits The Now vs Blackberry & Bay?

Accepted Answer

The Now scores highest for spring wear; Blackberry & Bay scores highest for summer wear. The Now leans daytime, Blackberry & Bay leans daytime.

The Now vs Blackberry & Bay

Comparison Summary

Shared Accords (2)

Frequently asked questions

Attribute	The Now	Blackberry & Bay
Brand	Sarah Horowitz Parfums	Jo Malone London
Year	—	2012
Rating	4.43	4.10
Concentration	—	—
Gender	feminine	feminine
Total Notes	0	0