Question 1

What's the difference between Cu and Artisan Pure?

Accepted Answer

Cu is a masculine fragrance (marketed to men, though wearable by all) from Ted Baker (2017) dominated by Citrus accords. Artisan Pure is a masculine fragrance (marketed to men, though wearable by all) from John Varvatos (2017) leaning on Citrus accords. They share 4 accords: Citrus, Woody, Fresh Spicy, Green.

Question 2

Which is better, Cu or Artisan Pure?

Accepted Answer

By community rating, Cu scores 3.91/5 vs Artisan Pure at 4.19/5. Artisan Pure's standout strength: Fresh, pleasant citrus scent with good opening and progression. The "better" choice depends on what you value — longevity, projection, season fit, or signature character.

Question 3

Do Cu and Artisan Pure smell similar?

Accepted Answer

They share 2 notes and 4 accords, including Citrus, Woody, Fresh Spicy, Green, Bergamot. Artisan Pure: Artisan Pure is a well-liked fresh citrus fragrance with broad appeal and excellent value, but the community consensus highlights its significant longevity issues requiring frequent reapplication or overspraying to maintain performance.

Question 4

Which lasts longer, Cu or Artisan Pure?

Accepted Answer

Artisan Pure: Poor longevity - typically lasts 2-3 hours before becoming skin scent Longevity varies by skin chemistry, concentration, and application method.

Question 5

Which season suits Cu vs Artisan Pure?

Accepted Answer

Cu scores highest for fall wear; Artisan Pure scores highest for summer wear. Cu leans daytime, Artisan Pure leans daytime.

Cu vs Artisan Pure

Comparison Summary

Shared Notes (2)

Unique to Cu (7)

Unique to Artisan Pure (10)

Shared Accords (4)

Frequently asked questions

Community Sentiment Pulse — Artisan Pure

Positive

Negative

Attribute	Cu	Artisan Pure
Brand	Ted Baker	John Varvatos
Year	2017	2017
Rating	3.91	4.19
Concentration	—	—
Gender	masculine	masculine
Total Notes	9	12