Side-by-side comparison of 724 by Maison Francis Kurkdjian and Imagination by Louis Vuitton
Maison Francis Kurkdjian
Louis Vuitton
| Attribute | 724 | Imagination |
|---|---|---|
| Brand | Maison Francis Kurkdjian | Louis Vuitton |
| Year | 2022 | 2021 |
| Rating | 3.83 | 4.56 |
| Concentration | — | — |
| Gender | feminine | masculine |
| Total Notes | 7 | 10 |
48 opinions · Source: r/fragrance community
6.5
/10
Community reception of 724 is divided, with some praising its citrusy, rich profile and versatility comparable to Baccarat Rouge, while others found the prominent aldehydes overpowering and headache-inducing. The fragrance appears to divide opinion based on individual tolerance for strong, nose-tingling opening notes, with nostalgic 80s-90s Chanel comparisons mentioned by multiple testers.
62 opinions · Source: r/fragrance community
5.8
/10
Imagination is a genuinely pleasant, clean fragrance that executes its soapy-powdery profile well, but the community consensus is that it's significantly overhyped and overpriced. While some love its effortless elegance and drydown development, most agree that affordable dupes offer nearly identical performance, making the premium price hard to justify despite the fragrance's inoffensive, versatile nature.