Rumi

Rumi by Ensar Oud is a fragrance for women and men. Top notes are Cardamom, Ginger, Apricot and Clove; middle notes are Osmanthus, Turkish Rose, Rose, Bourbon Geranium, Narcissus, Jasmine Sambac, Black Elder and Ylang-Ylang; base notes are Coffee, Cacao Pod, Musk, Agarwood (Oud), Tobacco, Ambergris and Olibanum. "Rumi is as much a part of Turkish culture as are the medieval cafés that decorate the Bosphorus to this day. This perfume recounts what it must have been like – what it still is like – to walk the pebbled streets on your way to any of the thousands of zawiyas dedicated to the message of Love Rumi spread throughout this blessed land and beyond. “If you can’t smell the fragrance, don’t come into the garden of Love.” Cups of Turkish coffee on the ferry as you gaze over at Topkapı Palace, the spice shops that surround Fatih Camii, the iconic Turkish rose harvest festivities, cracking open cardamom for your coffee brew or pausing to enjoy the delight of smelling ylang-ylang. Sufism and scent have never been far removed. Listen to Sufi odes or bliss out on love poetry and you’ll hear songs and rhymes personifying fragrances aplenty – penned, of course, by Sufis drowned in those smells. Sufi sages have always imbued their writing, their songs, their attire, and their teaching with the reminder that scent can be transcendent . Disciples used to cultivate flower gardens around places of worship, so as to guide the soul with rare wafts of otherworldly aroma. Even today you see flowers planted around and at the entrances of many tekes and mosques. A manifestation of the Divine beauty. When Rumi says, “I have fragranced my mind with the scent of Shamsuddin my master. Oud, amber and musk I do not need,” he reasserts the pedigree of those aromatics. Persian poetry overflows with references to perfume because of – as with love – how intrinsic it is to stirring the soul. A spritz of Rumi is a reminder of the love he shared and the aromatic line-up above we are blessed to rejoice in, featuring the world’s most precious floral extracts: rare narcissus’ heady aroma to bolster a bouquet of rose extracts and compliment the darker tone of elderflower sweetened by the thick jammy-sweet allure of osmanthus. If that floral brew wasn’t loud enough by itself, Rumi is drinking a tall cup of Tibetan musk and a double shot of ambergris to boot (the amber tincture is 2.5 times more than the deer musk, which alone is way more than you’d get elsewhere). Rumi is an insanely elaborate composition (if I had to list all the notes in the scent pyramid, you’d be scrolling for a while!) and has been in the works for the past two years. So, take a spray and get ready to whirl…" - a note from the brand.

Rumi

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