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The Reddit r/fragrance community expresses strong frustration about industry-wide price gouging, with luxury houses like Kilian, Tom Ford, and Vilhelm implementing exponential increases (€160→€210 for some fragrances within 18 months). Users feel the market is unsustainable with shrinkflation tactics, declining quality perception, and pricing that makes even designer fragrances comparable to niche alternatives, driving many collectors away from recent purchases.