RSX | The Scent of the Metaverse

RSX | The Scent of the Metaverse by Rook Perfumes is a fragrance for women and men. RSX | The Scent of the Metaverse was launched in 2022. "The Scent of the Metaverse is the first NFT perfume ever created. There is only a limited batch of this original scent as only 100 bottles were made. You will receive either the rose motif label or nova 1 label version depending on availability. The oil content of this scent is approximately 50%. When people think NFT, they usually think "sorry what?" or of digital images sold online with no palpable product delivered. We did things a little differently... The digital artwork we sold as an NFT was in fact a digital invitation to a DAO (Decentralised Autonomous Organisation) - in simple terms a discussion group. 30 people purchased the NFT ticket and through the group discussed what the scent of the metaverse would smell like and they also learned about the nuances of creating a perfume and the logistical complications of producing and distributing a fragrance. Over the last 6 months The Scent of the Metaverse: Verse 1 was blended and the final product has now shipped to the co-creators of the scent who indeed now also co-own it. It was an interesting concept for me to use a digital world (the Metaverse) as inspiration for a fragrance and to create something that was familiar and unfamiliar at the same time."

RSX | The Scent of the Metaverse

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