First Impressions
The first spray of Mur Mur feels like stepping into a tropical patisserie where coconut macarons share counter space with violet-dusted bonbons. There's an immediate sweetness that doesn't apologize for itself—this is a fragrance that knows exactly what it wants to be. The opening combines coconut blossom with sweet orange and violet in a way that feels both playful and deliberately indulgent. It's not subtle, registering at 100% on the sweet accord scale, but there's something genuinely charming about its unapologetic approach to dessert-inspired perfumery.
The violet note adds an unexpected sophistication, providing a powdery counterpoint to the tropical warmth of coconut and the bright citrus burst. This isn't your grandmother's violet—it's been thoroughly modernized, dressed up in sugared petals and given a beachy vacation glow.
The Scent Profile
Mur Mur's evolution is a masterclass in gourmand layering. Those opening notes of coconut blossom, sweet orange, and violet create a foundation that's simultaneously tropical and floral, sweet yet surprisingly airy. The violet contributes to what the community identifies as a 34% powdery accord, softening what could otherwise be an overwhelming sugar rush.
The heart is where Mur Mur reveals its true confectionery soul. White chocolate and caramel take center stage, supported by coconut and cotton flower. This is the phase where the fragrance earns its 46% caramel accord and 27% chocolate designation. The white chocolate note is creamy rather than dark or bitter, melding seamlessly with the caramel to create something that recalls expensive pralines. The cotton flower—often described as clean and soft—prevents the composition from becoming too heavy, adding a subtle freshness that keeps the sweetness wearable.
The coconut persists from top to heart, threading through the composition at 41% intensity. It's more coconut cream than sunscreen, more sophisticated than beachy.
As Mur Mur settles into its base, vanilla takes the lead with a 54% presence in the overall accord structure. This vanilla is supported by musk and, intriguingly, oakmoss. The oakmoss is an unusual choice in such an overtly sweet fragrance, but it works—providing an earthy anchor that prevents the composition from floating away entirely into candy land. The musk adds skin-like warmth, making the vanilla feel like it's part of you rather than sitting on top of your skin.
Character & Occasion
Mur Mur has a distinct personality in terms of when it wants to be worn. This is overwhelmingly a cold-weather fragrance, with the community rating it 100% suitable for winter and 82% for fall. The heavy sweetness and rich gourmand notes make perfect sense in cooler temperatures, where they bloom without becoming cloying. Spring sees a 52% approval rating—wearable on cooler spring days, perhaps, but potentially too much for a warm afternoon. Summer, at 30%, is clearly not this fragrance's natural habitat.
The day versus night profile is telling: 84% day versus 34% night. Despite its intensity, Mur Mur reads as playful and approachable rather than sultry or mysterious. This is a fragrance for brunch with friends, cozy coffee shop afternoons, or weekend shopping trips. It's sweet without being seductive, comforting without being soporific.
The feminine designation and sweet-forward profile suggest this is aimed at those who love their fragrances unabashedly dessert-like. If you've ever wanted to smell like a sophisticated candy shop, Mur Mur delivers.
Community Verdict
With 507 votes resulting in a 3.66 out of 5 rating, Mur Mur occupies interesting middle ground. This isn't a universally beloved masterpiece, but it's clearly found its audience. The rating suggests a fragrance that does what it does well, but appeals to a specific taste profile rather than broad consensus.
For those who love intensely sweet, gourmand fragrances, this rating likely undersells the experience. For those who prefer subtle, sophisticated, or traditionally "elegant" compositions, the rating might even be generous. The substantial vote count indicates this isn't a hidden gem—it's a reasonably well-known fragrance that people have formed definite opinions about.
How It Compares
Faberlic positions Mur Mur within a constellation that includes heavy hitters like Mugler's Angel—the fragrance that essentially created the modern gourmand category—and luxury options like Attar Collection's Hayati. The brand's own Mur Mur Noir offers what's likely a darker, more evening-appropriate take on this formula, while Desirable represents another entry in their sweet fragrance lineup.
The comparison to This is Her by Zadig & Voltaire is particularly interesting, as both fragrances share a youthful, sweet approach while maintaining enough sophistication to avoid feeling juvenile. Where Mur Mur distinguishes itself is in that unusual coconut-violet opening and the unexpected oakmoss in the base—choices that set it apart from standard vanilla-caramel exercises.
The Bottom Line
Mur Mur is a fragrance that knows its lane and stays in it confidently. At a 3.66 rating with over 500 votes, it's clearly resonating with its target audience while acknowledging it won't be everyone's cup of tea—or bar of white chocolate, as it were. For a 2021 release from Faberlic, it represents accessible luxury in the gourmand space, likely offering considerable value compared to the designer fragrances it's grouped with.
This is the fragrance for you if you've been searching for something unabashedly sweet but more interesting than straight vanilla, if you want your comfort scent to have tropical undertones, or if you believe winter is the perfect time to smell like dessert. Skip it if you prefer your fragrances savory, green, or subtle—Mur Mur makes no apologies for its sweetness, and that's exactly as it should be.
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