Simply Chic

Simply Chic by Celine Dion is a Floral fragrance for women. Simply Chic was launched in 2010. The nose behind this fragrance is Claude Dir. Top notes are Black Currant, Bergamot and Mandarin Orange; middle notes are Lime (Linden) Blossom, Freesia and Tincture of Rose; base notes are Musk, Sandalwood, Amber and Patchouli. ‘After creating Chic, a fragrance that embraced glamour with a sophisticated edge, we wanted to explore a whole new realm, while staying with fashion. What emerged was something refreshing, subtly natural and luminous...a fragrance that is Simply Chic.’ Céline Dion Coty Beauty announces the launch of a new Limited Edition fragrance from Celine Dion Parfums, Simply Chic. Available in February 2010, this limited edition scent makes a delightful statement for spring. Celine Dion, one of the world’s most captivating and dynamic recording artists, shares her inner beauty, effortless style and casual elegance through a scent that is intimate, luxurious and simply chic. The Fragrance Simply Chic is a sparkling, floral, woody fragrance opening with bright citrus notes of Sicilian bergamot, blackcurrant and mandarin zest. At the heart of the fragrance is a luscious floral bouquet of white freesia, linden blossom and white rose. Lingering with notes of silk musk, white patchouli, crystal amber and sandalwood, the fragrance creates a long-lasting, warm and sensual harmony, making every woman feel comfortable, confident and beautiful. Top Notes: Sicilian Bergamot, Juicy Black Currant, Mandarin Zest Middle Notes: Freesia in Bloom, Linden Blossom, White Rose Base Notes: Silk Musk, White Patchouli, Crystal Oriental, Sandalwood Bark Fragrance Created by Perfumer: Claude Dir, Givaudan Fragrance Family: Sparkling Floral Woods The Packaging The bold yet feminine carton and bottle reflect the Simply Chic spirit to perfection. The heavy glass bottle is complemented by a sleek transparent cap and reflective silver collar for a monochromatic look creating a perfect marriage with the fresh, amber coloured fragrance. The carton has an elegant, unique architectural design featuring a soft V (roman numeral five) facet in a nod to Celine Dion’s lucky number. Highlighted with a touch of warm amber color, the V facet is surrounded by a beige embossed pattern giving it distinctive visual depth. Bottle designer: Jane Tarallo Carton designer: Marc Rosen Associates The Advertising The print ad is a manifestation of Celine Dion and springtime. The visual captures her in a quiet moment sitting on a bench in the spring sunlight, looking beautifully natural. Advertising agency: Badger & Partners Photographer: Martien Mulder Simply Chic is simply wonderful … the very essence of effortless style.

Simply Chic

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