First Impressions
The first spray of Today Tomorrow Always This Love transports you straight to a sun-drenched beach at golden hour, where tropical fruits glisten with ocean mist and hibiscus blooms perfume the warm breeze. This is Avon's love letter to perpetual summer—an unabashedly joyful fragrance that announces itself with a jubilant burst of juicy guava and watermelon, kissed by the bright tartness of pink grapefruit. There's an almost effervescent quality to the opening, a sparkling freshness that feels both contemporary and wonderfully carefree. This isn't a fragrance that whispers; it laughs out loud, inviting you into its sun-soaked world with open arms.
The Scent Profile
The tropical-citrus explosion that defines the opening is nothing short of exhilarating. Guava leads the charge with its distinctively sweet, musky-pink flesh character—not the sharp greenness of the fruit's exterior, but rather the yielding softness of that first bite. Watermelon brings an aqueous, cucumber-adjacent freshness that reads more as dewy sweetness than literal fruit, while pink grapefruit provides the necessary acid-bright counterpoint, preventing the composition from tipping into cloying territory. Together, these three notes create what the community overwhelmingly identifies as the fragrance's tropical soul—that 100% accord rating isn't hyperbole.
As the fruit cocktail settles, the heart reveals a more sophisticated architecture. Jasmine emerges first, its indolic richness tempered by the airy, ozonic qualities established in the opening. Frangipani—that quintessential tropical flower also known as plumeria—brings its creamy, slightly coconut-tinged sweetness, while orris root adds an unexpected powdery elegance. This iris-derived note is the composition's secret weapon, lending a subtle soapiness and refined texture that elevates what could have been a simple fruit-floral into something with genuine depth. The white floral accord here registers at 87%, sharing equal billing with the citrus elements in a balanced dance between sunny exuberance and tropical romance.
The base is where Today Tomorrow Always This Love reveals its staying power and structural integrity. Musk provides the expected soft skin-scent foundation, while amber adds warmth and a gentle sweetness that echoes the fruity opening without repeating it. The real surprise is teak wood—an unconventional choice that brings a subtle, almost sandalwood-like dryness, grounding all that juicy brightness with a whisper of something more substantial. It's not overtly woody (the fragrance never loses its primarily fruity-floral identity), but it's enough to give the composition a backbone, preventing it from evaporating into pure sugar.
Character & Occasion
This is summer bottled, plain and simple. The community data confirms what your nose immediately tells you: this fragrance achieves a perfect 100% rating for summer wear, with spring following closely at 95%. These aren't arbitrary numbers—they reflect a composition so thoroughly optimized for warm weather that wearing it in winter (a mere 15% approval) would feel almost disorienting, like bringing a beach ball to a snowstorm.
The day-versus-night breakdown is equally definitive: 98% day, 14% night. Today Tomorrow Always This Love is designed for sunshine, for outdoor brunches, beach walks, farmers market weekends, and poolside afternoons. It's the fragrance of sundresses and sandals, of iced coffee on patios and convertibles with the top down. The ozonic accord (80%) reinforces this outdoor freshness, giving the scent an airy, open-sky quality that simply doesn't translate to evening sophistication.
Who is this for? Anyone who gravitates toward unabashedly cheerful, fruit-forward fragrances and isn't afraid of a scent with presence. This isn't for minimalists or those seeking quiet elegance—it's for the person who wants their fragrance to match their energy on the best kind of summer day.
Community Verdict
With 641 votes landing at a 3.87 out of 5 rating, Today Tomorrow Always This Love sits comfortably in "very good" territory. This is a respectable showing that suggests broad appeal without universal adoration—exactly what you'd expect from a tropical fruity-floral with strong personality. The rating indicates a fragrance that delivers on its promise: it's well-executed within its category, offers good performance for its genre, and satisfies those who seek this particular olfactive experience. It's not reinventing the wheel, but it's spinning that wheel with admirable enthusiasm and technical competence.
How It Compares
The similarity profile places Today Tomorrow Always This Love in illustrious company. D&G L'Imperatrice 3, with its famous watermelon-kiwi opening, is perhaps the closest cousin—both share that juicy, tropical-aquatic DNA. Light Blue and Bright Crystal represent the broader fresh, fruity-floral feminine category that dominated the 2000s and 2010s. Within Avon's own stable, connections to Perceive Dew and Luck for Her suggest a house signature of accessible, cheerful femininity.
What distinguishes this 2021 release is its commitment to full-throttle tropical maximalism. Where Light Blue leans Mediterranean and citrus-centric, Today Tomorrow Always This Love goes full Caribbean, embracing guava and frangipani without restraint.
The Bottom Line
At 3.87 out of 5 from over 600 reviewers, Today Tomorrow Always This Love proves that Avon continues to understand its audience. This isn't niche artistry or haute perfumery innovation—it's something arguably more valuable: a well-crafted, joy-inducing fragrance that knows exactly what it wants to be and executes that vision with confidence.
For the price point Avon typically commands, this represents excellent value for anyone building a warm-weather rotation. Should you expect longevity rivaling designer prestige fragrances? Probably not. But should you expect a genuinely uplifting, well-balanced tropical escape that performs admirably for day wear? Absolutely. If your fragrance wardrobe needs sunshine, if you've been eyeing expensive tropical florals but want to test the waters first, or if you simply want something that makes you smile every time you spray it, Today Tomorrow Always This Love is absolutely worth exploring. Just save it for the seasons it was born to inhabit—because some fragrances are meant for endless summer, and this is gloriously, unapologetically one of them.
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