The First

The First by Yanina Yakusheva is a fragrance for women and men. The First was launched in 2017. The nose behind this fragrance is Yanina Yakusheva. "What a person remembers from the moment of the birth is scents. The first olfactory experience is undoubtedly connected with one’s mother and might be carried through the whole life. But under the influence of technological and digital development a person may be tempted to rupture one's links to the past, affection and kinship. What is the future of a person without the past? What is the future of the humanity as a whole?" - a note from the brand.

The First

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