Phloem

Phloem by Jorum Studio is a fragrance for women and men. Phloem was launched in 2019. The nose behind this fragrance is Euan McCall. What a sticky mess. Phloem is a diabolical assemblage of odorants that should oppose, but somehow attract. There is a violent, primal sensuality that bewitches before embracing. The entire composition is a balancing act of contradicting raw materials blended instinctually to create a shocking and diffusive bouquet of devastating release. Phloem presents a miasma of olfactory sin; flushed skin, shoreline, carnival frivolities, caviar, lipstick smears and erogenous effluvium. Sucrose-sweetness is tempered with greasy spices that hinder Phloem from sliding into tooth-achingly sweet territory. A damp note of nutty driftwood and hot gooey styrax gum continues deep into the fade. Phloem is hallucinogenic vapour with a marbled psychedelic development.

Phloem

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