Paysandú (Gabriela Hearst)

Paysandú (Gabriela Hearst) by Fueguia 1833 is a Floral fragrance for women and men. Paysandú (Gabriela Hearst) was launched in 2023. The nose behind this fragrance is Julian Bedel. Top notes are Herbal Notes and Lemon; middle notes are Floral Notes, Jasmine and Lady of the Night Flower; base notes are Herbal Notes, Copaiba balm, Woody Notes, Cabreuva and Palo Santo. Fashion designer Gabriela Hearst teamed up with Fueguia's founder and perfumer to launch two fragrances called New York and Paysandú. Paysandou and New York each have their own aromatic signatures, shaped and inspired by Gabriela Hirst's two geographical regions and stages of life. They were created to be read individually and as a progression. "Working with Julian on this project of 2 years has been thrilling. It combines my life so far, half with my roots in Paysandú and half in New York. Childhood memories and landscapes (for Paysandú) and the strength of womanhood (for New York) are combined with the alchemy of science and the pheromone potion that Julian crafted. Julian is hungry for knowledge." - Gabriela Hearst. "Paysandú takes inspiration from rural Uruguay, where Gabriela Hearst and Julian Bedel were raised. Based on the research of two Nobel prizes, Leopold Ruzicka – who during the mid-1920’s studied the molecular structure of musk— and Linda B. Buck – awarded in 2004 alongside Richard Axel, for their discoveries in scent as a code and a subtle form of communication through volatile molecules— Julian Bedel developed this idea of musk as a language, an amplifier of one’s scent. This compound of pheromone messengers helps volatilize the aroma of skin. As a result, each individual’s aromatic identity gets amplified and gives a distinctive character to each perfume. Ultimately, each person will have a different version of the scent. An exclusive formula of Fueguia’s musk of plant origin was developed both for Paysandú and New York. True to Fueguia’s mission of botanical research and scientific innovation, the ingredients that compose Paysandú were produced in Fueguia Botany in Manantiales, Uruguay. Marcela and Carqueja, ingredients that had never been used in perfumery, were extracted through Super Critical CO2 at Fueguia’s unique high-end facilities and are what gives a significant part of the unique character of the scent. Marcela, traditionally used by the Charrúas people as a medicinal plant, is still a symbol of this cultural heritage in Brazil, Paraguay, Uruguay, and Argentina." String Main note: Marcella Vocals: Jazmín del País Sub-vocal: Carqueja Melody Lemon, Espinillo Blossom, Dama de Noche, Cedarwood, Coronilla Wood, Cabreuva Wood, Butiá, Copaiba Resin, Palo Santo Available as a 100ml Perfume.

Paysandú (Gabriela Hearst)

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